Average order receipt
Shows the average revenue per order for the selected period.
Calculation Principle
Section titled “Calculation Principle”To calculate the average receipt — the total revenue from orders is divided by the number of orders.
Included in the calculation are products and services from successfully closed orders, discounts, and returns.
Not included in the calculation:
- orders in statuses from the groups “New”, “In Progress”, “Deferred”, “Ready”;
- orders closed unsuccessfully or with partial payment.
Calculation Example
Section titled “Calculation Example”There were 2 orders during the period:
- Order 1: product — price $2000, discount $200, 2 pcs; service — price $1500, no discount, 1 pc.
- Order 2: product — price $500, discount $50, 2 pcs.
Calculate separately:
-
Order 1
Product revenue — (2000 - 200) × 2 = $3600
Service revenue — $1500
Order revenue — 3600 + 1500 = $5100
-
Order 2
Product revenue — (500 - 50) × 2 = $900
Company totals:
Revenue from orders — 5100 + 900 = $6000
Average order receipt — 6000 / 2 = $3000
Result
Section titled “Result”Average order receipt: $3000
Company Summary Report Dynamics of key business metrics in charts, numbers, and percentages